Ethereal HospitalityEthereal HospitalityBook a Growth Audit
(Pricing)

Budgetsthatfill
yourroom.

Custom engagements, scoped to your revenue. Set a real budget, and we'll handle the content, the channels and the campaigns.

LETS CONNECT • LETS CONNECT • 
(Budget Reality Check)

How much should you actually be spending?

Most hospitality brands underinvest, then wonder why growth stalls. Drag to your monthly revenue and see what a real marketing budget looks like.

Your monthly revenue
$150,000
$1,800,000 a year in gross revenue
$40k$1M

Benchmark: established hospitality brands reinvest 3–6% of gross revenue in marketing. New, growing or highly competitive venues often need 6–10%+.

Budget vs. ad spend

Where a $7,500/mo growth budget actually goes

A marketing budget isn't the same as ad spend. A real one pays for the people making the content and the media pushing it in front of new guests.

  • Agency, content & social management
    $3,375
  • Meta & Instagram advertising
    $2,250
  • Google Search & Maps
    $1,125
  • Email, SMS, influencers & testing
    $750

Roughly 60–80% of a modern hospitality budget belongs in measurable digital channels: paid social, Google, content, email and SMS.

Get a custom proposalSee what's included
StrategyContent CreationTikTok GrowthPaid AdsInfluencer MarketingReels EditingBrand PositioningCommunity ManagementStrategyContent CreationTikTok GrowthPaid AdsInfluencer MarketingReels EditingBrand PositioningCommunity Management
StrategyContent CreationTikTok GrowthPaid AdsInfluencer MarketingReels EditingBrand PositioningCommunity ManagementStrategyContent CreationTikTok GrowthPaid AdsInfluencer MarketingReels EditingBrand PositioningCommunity Management
(À La Carte)

Add-ons & one-off projects

Brand Identity Sprint

Logo, palette, type and a social brand kit, delivered in three weeks.

Launch Campaign

A coordinated content + paid push for an opening, menu drop or event.

Influencer Program

Sourcing, hosting and reporting on creators that fit your room.

Photo & Video Session

A half-day production session on location — food, room and team content.

(FAQ)

Pricing questions

Is there a minimum commitment?

Most engagements begin with a six-month term. That is long enough to shoot, publish, run campaigns and read real results rather than a single good month. After that, we continue month-to-month.

Is ad spend included in the price?

No. Your ad spend lives in your own Meta and Google accounts and is billed to you directly by those platforms. Our fee covers strategy, production, management and reporting. The calculator above shows how the two typically split.

How is pricing set?

Every engagement is scoped to your revenue, number of locations, content volume and the channels you need. We start from the industry benchmark of 3–7% of gross revenue and build a proposal around it, so the number is grounded in your business rather than a menu.

What is typically included?

Professional photo and video production, social media management, paid advertising management across Meta and Google, review and retention systems, and monthly reporting tied to bookings and revenue, not vanity metrics.

Can the scope change later?

Anytime. As your calendar fills and revenue grows, we scale content, channels and spend with it. Changes apply from your next billing cycle.

(Lets Connect)

Ready to set a real budget?

Tell us about your venue and goals — we'll scope a custom engagement and a 90-day path on a free call.

Book a free call