Wemakeplaces
impossibleto
scrollpast.
Ethereal is a social-first creative studio built for hospitality. We started in a single restaurant's back office and grew into a team that runs social for diners, oyster bars, steakhouses and châteaux.
Our mission is simple: help great places get the attention they deserve. We pair strategy and design with always-on content and paid campaigns, so your room stays full and your brand stays unmistakable.
Work with usHow we think about your brand
Strategy first
Every reel, ad and post ladders up to a plan. We lead with the number and the promise — never random acts of content.
Make it crave-able
Hospitality is sensory. We craft content people can almost taste, so a scroll turns into a craving and a craving into a booking.
Built for the room
We learn your venue, your team and your regulars. The work sounds like you — not a template, not a trend chaser.
Measured on covers
Followers are nice; full tables are better. We report against reservations and revenue, not vanity metrics.
The people behind the work
Shay
Founder & Creative Director
Alex
Founder & Creative Director
Gabrielle
Lead Content Editor
Jon
Paid Media Lead
Johnny Walker
Director of Sales
Mariana
Social Media Manager / Graphic Designer
Josh
Content Editor
Marissa
Social Media Manager / Graphic Designer
Let's build something worth posting about.
Whether you're opening, rebranding or just tired of doing social on the side — we'd love to hear about your venue.